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Welcome to Brotman Winter Fried Communications
FULL SERVICE MESSAGING & COMMUNICATION FOR GOVERNMENT CLIENTS

   
Contract Information
Schedule 541
Advertising & Integrated Marketing
Services (AIMS)

Contract Numbers:
GS23F0032N
GS23F0033N

Contract Period:
October 22, 2007 – October 21, 2012
Small Business Classification


Contact Information
111 Park Place
Falls Church, VA 22046
703.534.4600 Tel
703.536.2255 Fax
www.bwfcom.com Website

Steve WinterPresident
Ext. 205; wint@bwfcom.com

Kenny FriedExecutive Vice President
Ext. 212; kfried@bwfcom.com

Shaun MaySenior Account Executive
Ext. 213; smay@bwfcom.com

Matt HerringAccount Executive
Ext. 202; mherring@bwfcom.com

Ordering Information
Contact us for our Federal Supply
Schedule Pricing, Terms and Conditions
WHO WE ARE
Brotman•Winter•Fried specializes in public communication and education, special event management, cause related marketing programs, public service, technical and creative writing and copy editing, community service, artwork production and marketing campaigns for a wide range of clients including government agencies, cities, towns and jurisdictions, companies, retail organizations, consumer and trade associations, professional sports teams and national organizing bodies.

WHAT WE DO
• Public Relations
• Special Events
• Promotions
• Research
• Printing
• Marketing
• Fulfillment
• Graphic And Web Design
• Audio and Video Production
• Educational Events

PAST PERFORMANCE
• U.S. Department of the Interior
• U.S. Department of Agriculture
• U.S. Department of Homeland Security, Transportation Security Administration
• U.S. Department of Defense, Joint Services Open House
• U.S. Department of Housing and Urban Development
• U.S. Department of Commerce, National Fish and Seafood Promotional Council National Fisheries Institute / National Oceanic and Atmospheric Administration
• Montgomery County (MD) Department of Public Works and Transportation
• Montgomery County (MD) Department of Environmental Protection
• Washington, D.C. Sports & Entertainment Commission Washington, D.C. Department of Health
• Fairfax County Visitors and Convention Authority
• D.C. Committee to Promote Washington
• Mayor’s Millennium Washington Commission


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GSA Contracts: GS-23F-0032N & GS-23F-0033N
Cage Code: 3NYK6
DUNS # 07-482-2776
Tax ID # 52-1788127
CCR TTPIN: 31008950
Business Type: Contracts, For-Profit Organization, Service Provider

BWF NAICS CODES
323110 Commercial Lithographic Printing
323111 Commercial Gravure Printing
323112 Commercial Flexographic Printing
323113 Commercial Screen Printing
323114 Quick Printing
323115 Digital Printing
323117 Books Printing
323118 Blankbook, Looseleaf Binders and Devices Manufacturing
323119 Other Commercial Printing
323121 Tradebinding and Related Work
323122 Prepress Services
519130 Internet Publishing and Broadcasting and Web Search Portals
519190 All Other Information Services
541430 Graphic Design Services
541490 Other Specialized Design Services
541611 Administrative Management and General Management Consulting Services
541613 Marketing Consulting Services
541618 Other Management Consulting Services
541810 Advertising Agencies
541820 Public Relations Agencies
541830 Media Buying Agencies
541840 Media Representatives
541850 Display Advertising
541860 Direct Mail Advertising
541870 Advertising Material Distribution Services
541890 Other Services Related to Advertising
541910 Marketing Research and Public Opinion Polling
541921 Photography Studios, Portrait
541922 Commercial Photography
541930 Translation and Interpretation Services
541990 All Other Professional, Scientific and Technical Services
711310 Promoters of Performing Arts, Sports and Similar Events with Facilities
711320 Promoters of Performing Arts, Sports and Similar Events without Facilities
711410 Agents and Managers for Artists, Athletes, Entertainers and Other Public Figures
711510 Independent Artists, Writers, and Performers

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National and Local Government Experience

U.S. Department of the Interior – writing, editing, publication and electronic imagery design for the agency’s Performance Accountability Review (PAR) and the Government Performance and Results Act (GPRA) five-year strategic plan. BWF produced official documents for widespread public and agency use.

U.S. Department of Agriculture – Media outreach and targeted feature article campaign for the department’s Trade Adjustment Act for Farmers. BWF implemented a campaign utilizing local media in various markets, to generate information about government assistance to farmers and fishermen adversely impacted by foreign imports.

U.S. Department of Homeland Security, Transportation Security Administration – Satellite Media Tours featuring TSA chief executives to publicize and promote new security procedures at U.S. Airports during holiday seasons.

U.S. Department of Defense, Joint Services Open House – Marketing and publicity activities in support of
Andrews Air Force Base Air Show U.S. Department of Housing and Urban Development – Radio and TV Public Service Campaign. Featuring prominent actor Edward James Olmos, these spots were produced in both English and Spanish-language and were designed to educate the public on the issues and laws associated with housing discrimination.

U.S. Department of Commerce, National Fish and Seafood Promotional Council – National and international publicity in support of the National Seafood Challenge, a professional chef’s competition which crowned a national champion while raising awareness of seafood consumption.

National Fisheries Institute / National Oceanic and Atmospheric Administration – Publicity campaign designed to
showcase and publicize underutilized species of fish in high-end restaurants and specialty retail shops.

Montgomery County (MD) Department of Public Works and Transportation – Task order projects mostly covering elements associated to recycling and recycling awareness including collateral material design and production, journalism, educational outreach, premium and educational item procurement and reproduction, direct mail campaigns and public relations campaigns.

Montgomery County (MD) Department of Environmental Protection – Services focusing on public and target audience education outreach including instructional and informational seminars, elementary school educational programs, awards ceremonies and production and preparation of supporting collateral materials.

Washington, D.C. Sports & Entertainment Commission – Public relations, marketing and promotional campaigns
in support of mission to bring new sports and entertainment activities to the District of Columbia.

Washington, D.C. Department of Health – Public education, outreach, community awareness and publicity campaigns designed to showcase and attract public participation in various regional health programs including the Chronic Care Initiatives and programs in support of prostate screening, cancer detection and diabetes prevention.

Fairfax County Visitors and Convention Authority – Public relations and event management in support of
programs designed to attract heavily-attended, high-level participant sports events to Fairfax County.

D.C. Committee to Promote Washington – Public relations and event management services in support of several high profile events designed to showcase downtown Washington as a destination for special events and activities.

Mayor’s Millennium Washington Commission – Public relations and event management services in support of several dozen events that preceded and immediately followed the Washington, D.C. Millennium Celebration.

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PUBLIC RELATIONS
BWF can identify relevant audiences and then works through traditional media outlets (magazines, newspapers, television and radio), new media (websites, e-newsletter, e-zines and blogs) and social networking (YouTube, Facebook, Twitter) to spread the word and create direct levels of impact and awareness.

SPECIAL EVENTS
BWF can create, implement and promote special events and programs designed – by their very nature – to produce media coverage, attention and public awareness. These events can range from street fairs and food and music festivals to educational events, grass roots community campaigns, highly-specialized and targeted outreach programs, educational seminars and publicity stunts.

PROMOTIONS
BWF through its vast network of connections can effectively match clients – in both the public and private sectors – with partners that can offer maximum exposure potential.

PRINTING
From flyers, brochures, banners, direct mail pieces and posters to books, periodicals and Performance Accountability Reports, BWF can handle the entire project from start to finish regardless of the size or deadline.

RESEARCH
BWF can conduct extensive research activities – including the coordination and facilitation of focus groups and surveys, both electronic and personal – to develop effective marketing strategies for agency’s products, services, missions and causes.

MARKETING
BWF can create powerful, dynamic and effective advertising and marketing campaigns that impact audiences ranging from the smallest rural town to the entire country.

FULFILLMENT
BWF can create, warehouse and distribute materials through efficient and cost-effective means.

GRAPHIC AND WEB DESIGN
BWF has the capabilities to communicate an agency’s message through the creation of websites, brochures, posters, periodicals, annual reports, Performance Accountability Reviews, strategic plans, print advertisements or even novelty items.

AUDIO AND VIDEO PRODUCTION
BWF has the resources to deliver memorable and highly-impactful materials such as documentaries, instructional videos, public service announcements, satellite media tours, web-based videos or traditional television or radio commercials.

EDUCATIONAL EVENTS
BWF can carry out all tasks necessary to conduct seminars, workshops, small meetings, conferences and large-scale conventions, including venue research, logistical coordination, invitation development and distribution, contract egotiation, audiovisual coordination, event choreography, procurement of speakers and entertainment and catering.

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